The distinction between smartphones like BlackBerrys and the iPhone, and regular phones, has blurred considerably in recent years. More consumers are tuning into mobile apps, media, and data services. That makes the cell phone the next computing platform—and one that’s already in people’s pockets. Soon, all phones will be media devices. But mobile is more than phones. It’s also other mobile devices, like netbooks and smartbooks. Plus, the latest trends, including longer batteries, cloud computing, and the death of optical drives mean the focus is moving away from hardware specs (i.e. is this PC powerful enough) to software, apps, touch screens, and overall UI design. How do people use mobile devices? They’re media consumption gadgets. But they’re also entertainment devices: e-books, music, movies, and so on. In other words, it’s not about the devices; it’s about the mobility that these devices bring. In the near future, what will the mobile device become? What does this all mean for cell phones?

Think Mobile (Presented by Mediabistro.com)
New York City
April 7-8, 2010

[Think Mobile 2010]

Creativity and innovation exist far beyond the realm of agency creatives. Today, marketers, interactive and tech visionaries, game creators, entertainment execs, directors, restaurateurs, artists, musicians and so many others are all deeply immersed in the business of creativity — and the IDEA Conference has become their lab. Provocative thinking, shared experiences and inspired, workable business ideas are the earmarks of The IDEA Conference.

The IDEA Conference
NOVEMBER 12, 2009
TERMINAL 5
610 WEST 56TH STREET
NEW YORK CITY

[The IDEA Conference 2009]

99% is the research arm of Behance, a company dedicated to organizing the creative world to make ideas happen. “The creation of 99%, which was launched with our inaugural conference in 2009, sprung from the belief that, as creative professionals, we often focus too much on idea generation and not enough on execution.”

[99%]

Debacle, the new video project by Nike SB, and the first skate video to be filmed entirely in HD, is now available to watch or download for free and on Blu-ray disc.

Directed by Jon Humphries and Jason Hernandez, Debacle was filmed by Hernandez, Joey Ruiz, and Chris Middlebrook, who followed the youngest members of the SB team (Daryl Angel, David Clark, Shane O’Neill, Theotis Beasley, Justin Brock, and Grant Taylor) to 10 countries over the past 10 months. The video is set to a soundtrack that matches the intensity and vigor of the young crew’s skating (featuring Bad Brains, Skid Row, and The Replacements).

“Shot entirely in HD and well worth your time and attention, this is truly some “next level” skateboarding.”
-Bryce Kanights, editor of Skatedaily.net

“…they have produced a film that is inspiring and breathtaking, in full HD. Luckily for you, the viewer, they flipped the traditional distribution method on it’s head. Nike SB’s Debacle is available first online for viewing and download, then a Blu-Ray version will be released later.”
-David Vo, contributor at joshspear.com

To deliver the project online, Nike SB has teamed up with Adobe’s Experience Design (XD) team and Hega TV.

The free stream and download of Debacle will be available until July 24th. The Blu-ray disc is now available at SB retailers worldwide.

If you would like to download photos from Debacle, please visit the Nike SB downloads page here.

To view the Debacle trailer, please visit.